fair winds and safe voyages.

i’ve always been skeptical of cap’n crunch’s claims that oops! all berries were the result of an accident, as if human or mechanical error had resulted in a surplus of artificially-colored and -flavored fruit cereal that left quaker oats scrambling for a way to unload them.

in response to my recent query, a representative from the company was very forthcoming regarding both the truth and the legend behind the origin of their product:

we appreciate the opportunity to let you know more about cap’n crunch’s oops! all berries cereal. I’ll be happy to help.

as the story goes, while the cap’n is on vacation, the kids have been put in charge of his cereal factory. to satisfy their craving for crunch berries, they decide to make what kids have always wanted — a 100 percent crunch berries cereal. even the original package had appeared to have been made by kids. it had cut-and-paste package graphics with hand-lettered-in-crayon words, smudged fingerprints, cellophane tape and scraps of lined yellow writing paper.

but, that was just the story. In reality, we just know that we have a lot of fans that really enjoy the crunch berries. we’re always striving to offer the types of products that can appeal to them, so we introduced oops! all berries in 1997.

we later discontinued oops! all berries. however, based on the feedback we received from our fans over the last few years, we decided to bring it back as a special limited time offer at the beginning of the year. based on the big response we received, we extended the availability. we hope you’ll look for oops! all berries. it will be available nationwide exclusively in wal-mart, target, and meijer stores through the remainder of 2010.

i hope this information is helpful for you, scott. we appreciate your interest in the origins of cap’n crunch’s oops! all berries and hope that you’ll enjoy the cereal.

the story is compelling, certainly, but it does make one question cap’n crunch’s stance on child labor.


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